Ian Dewson has received his certification to be a personal trainer and is ready to get into the career and make a name for himself. If you too are a relatively new personal trainer looking to grow in your field, there are many tips and tricks out there to allow you to do just that. One of the most important things that you can do as a personal trainer to get an edge over the competition is to build lasting and meaningful relationships with your clients. Being a personal trainer is about more than producing results, it is about having good people skills.
According to bodybuilding.com, good trainers “Don't just load plates and count reps. Build relationships with your clients by asking them about their families, their lives, and their passions. Obviously, you always want to be a professional, but talking to your clients builds trust. Trust leads to long-term loyalty, referrals, and new business opportunities.”
This means that you don’t just want your clients to associate you with the gym, you want them to think of you as a friend. The more you learn about your client’s life and the more comfortable they become with you, the more likely they are to talk about you to their own friends and family members. This kind of positive advertising cannot be paid for. Once you build good relationships with core clients, many more are likely to follow.
Ian Dewson hopes to be a successful personal trainer by building meaningful relationships with his clients.
